New 100% citizen-owned insurer opens Gaborone and Maun offices, targets long-standing customer frustrations in the industry
GABORONE — Lords Insurance has officially entered Botswana’s insurance market, unveiling itself as a customer-focused, 100% citizen-owned provider built to address long-standing frustrations around cost, communication and service delivery.
The company introduced its brand and leadership to the media on Tuesday at a brief held at Hotel 430 in Gaborone. Chief Executive Officer Victor Nnoi led the session, introducing the team behind Lords Insurance and Lords Life Insurance, sharing the company’s vision, and reaffirming its commitment to serving Botswana individuals, families and businesses.
According to the company, Lords Insurance commenced operations in March 2025 and has already established physical offices in Gaborone CBD and Maun as part of its initial expansion strategy. The dual presence is intended to make services more accessible to customers in both the capital and the tourism hub of the North West.
“Insurance that gives confidence, not confusion”
Speaking during the media engagement, Nnoi said Lords Insurance was created to build a dependable brand that Batswana can trust and relate to.
“Lords Insurance was established to provide insurance that is accessible, dependable, and relevant to the everyday needs of people and businesses in Botswana. As a 100 percent citizen owned company, we understand our market and the importance of delivering service with professionalism, care, efficiency and integrity,” Nnoi told journalists.
He said the company’s entry is directly aimed at tackling common complaints that have frustrated insurance clients for years: delayed claims processing, poor communication, limited customer engagement, and premiums that feel out of reach for many.
“At Lords Insurance, we believe insurance should give people confidence and peace of mind, not confusion or frustration. Our focus is on delivering responsive service, clear communication, affordable cover and meaningful customer relationships,” he added.
The CEO noted that being locally owned gives the company an advantage in understanding the realities of the Botswana market. The media brief provided an opportunity to highlight the team’s collective experience in the insurance industry and to engage directly with members of the press on the company’s vision for the future.
Products and pricing strategy
Lords Insurance said it currently offers both short-term and life insurance products designed for a broad range of customers, including individuals, families, groups and businesses across the country.
The company’s strategy is anchored on two pillars: competitive premiums and stronger customer education. Nnoi said many Batswana remain under-insured not because they see no value in cover, but because products are often difficult to understand and access.
“We remain committed to understanding the needs of our people and providing solutions that protect what matters most,” the company stated during the brief. That includes simplifying policy language, improving response times, and making it easier for customers to reach a real person when they need help.
By combining affordable cover with proactive customer education, Lords Insurance aims to close the gap between insurance products and the people they are meant to serve.
Expansion plans and local partnerships
Looking ahead, the insurer plans to expand its footprint beyond Gaborone and Maun. The company said it will strengthen service delivery channels and establish strategic partnerships as it develops new products aligned to the changing needs of customers.
Nnoi said the goal is for Lords Insurance to become one of Botswana’s most respected and dependable insurance providers. That reputation, he argued, will be built on a business model rooted in trust, professionalism and local insight rather than complex jargon or slow service.
“As a 100% citizen-owned insurance brand, we remain committed to understanding the needs of our people,” Nnoi said. The company views its local ownership structure as central to that mission, positioning it to respond faster to customer feedback and tailor solutions for the Botswana context.
The media engagement at Hotel 430 marked the formal introduction of both Lords Insurance for short-term products and Lords Life Insurance for life cover. The company said the session was also about accountability — publicly committing to the standards of service it intends to deliver.
With offices now operational and products already on the market, Lords Insurance is moving into its next phase: building customer relationships and proving that an insurance company can be both profitable and genuinely customer-focused.
For many Batswana who have experienced delays or poor communication from insurers in the past, the company’s promise of “responsive service, clear communication, affordable cover” will be the real test. If it delivers, Lords Insurance could shift expectations in a sector where trust has often been in short supply.
The company has not announced specific premium rates, but said details of its short-term and life products are available at its Gaborone CBD and Maun offices, as well as through its customer service channels.